Posts Tagged ‘Sue Hall’

KFRC Drops Classic Hits For KCBS All News Simulcast

KFRC was home to Merv Griffin in the 40’s (swing music) and Dr. Don Rose in the 60’s (Top 40) when the station was on the AM dial at 610. The station has gone through a number of format changes over the years. CBS bought KFRC, leaving the AM dial ending up at 99.7 FM. More format changes with KFRC becoming Movin’ 99.7 playing dance music. About a year later CBS’ Free FM shock-talk format at 106.9 was dropped and 106.9 FM became the new home for KFRC playing a classic hits format. Got it so far? Try this.

If you have not already heard, Monday the KFRC on-air staff was told that they were history; KFRC would start simulcasting KCBS all news broadcasts beginning Monday, October 27.

This past season the A’s were on KFRC, it has been suggested that they helped lower the station’s ratings but were not at all the main reason for the poor numbers. Jumping around the dial and format changes did not help. Low ratings and KCBS wanting to expand its audience, younger listeners who hang out on the FM dial being a reason for the move.

KFRC’s Classic Hits have not completely disappeared; the classic hits will continue to be available as streaming audio at KFRC.com and on KFRC-HD2; however, you will not hear Dave Sholin, Celeste Perry, Sue Hall, Jay Coffey, and Ben Fong-Torres.

If this turns out to be a positive move for KCBS, will KGO and KLIV be next?

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