Posts Tagged ‘Donuts’

You’d be Psycho Not to Love These Donuts

Anybody who’s ever been to the Portland temple of cult doughnuts known as Voodoo Doughnut will instantly recognize a twisted twin sister in Campbell’s Psycho Donuts. Ranging from donut fries with dipping sauces to light airy donuts rolled in Rice Krispies, crushed malt balls or Cocoa Puffs, More traditional Banana Creme Pie or even Key Lime Pie (my favorite) the donuts are weird and not surprisingly, good. They’re very good. Crraaaaazzy good.

So besides simply being the best at what you do, how do you market doughnuts in a city saturated (pun) with doughnut shops? With a little help from your friends. And–actually even more useful–your enemies. This morning, Twitter was all abuzz about a protest. Apparently just about every weekend since they’ve opened Psycho donuts sees a troop of protesters with placards protesting against their name.(They go home around 10) It offends them and all people who are clearly… well, how shall I say it? Maybe I better not. Let’s just call them sensitive. And really good marketers for Psycho Donuts.

Better yet, let’s roll the video. To the tune of “Crazy” by the fabulous Patsy Cline. Now WHAT would they have said to her?

Keep on top of the madness (did I really say that?) by following Psycho Donut’s Twitter stream, or just drop on by. The staff, BTW are super friendly and full of fun, if somewhat stunned by all the attention.

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