Safeway opens “The Market” in downtown San Jose
One of the most anticpated events of this summer has finally come to downtown, as Safeway opened its new “The Market” store downtown. The new store is in The 88 apartment tower, at 2nd and San Fernando.
The store is a little bit of a different concept for Safeway, a smaller store focusing on “grab and go” foods and prepared foods like deli sandwiches. In addition to ready-to-eat food, there was a good selection of produce, including organics, and also packaged and frozen food. Visiting this morning, I didn’t notice that there was any meat counter at all, though I only stopped in quickly on my way to work, and I could have missed it. Prices were similar to other Safeway stores, and a manager from Safeway’s district office told me they intend to keep it that way.
Safeway managers were all over the store and seemed to be enthusiastic about developing a new kind of store for Safeway. I was told if the concept works out they have several other locations picked out where they might put similar stores. I was also told that Safeway is committed to stay in downtown for the long haul, and they have a long lease on the store location.
The new store is clean (naturally) and perhaps “cozy” but not cramped. The fruit and vegetable selection and the competitive prices will be a big gain for people living downtown. Fans of Zanotto’s Market are of course concerned about Safeway stepping in to their “territory” after Zanotto’s took a big risk to bring groceries to downtown when nobody else was willing to do it. I can also imagine the new store threatening Su Vianda, which has done a great job maintaining a clean, spacious store with fresh products in a space that had none of those features under the previous operator (Lucky/Albertson’s). I hope all three of these groceries can find their niches, because competition will keep them all motivated to provide better service and prices.








