Content launches print era

Content Magazine "Cultivator" Daniel Garcia at the print launch party.

After a successful Kickstarter campaign we reported on previously, San Jose’s local personality and fashion magazine Content has now printed its first issue. A launch party last night was attended by numerous recognizable local figures.

The printed magazine is dominated by interviews of local personalities somehow connected to the “Tech” theme of the issue, including politicians, artists, inventors, and even a blogger or two. I thought the most interesting story was an interview with Joel Slayton, director of the Zer01 art biennial. The interview covers Slayton’s history in art, starting at MIT, and future plans for Zer01. An interview with Slave Labor Graphics publisher Dan Vado brings together insights on the downtown San Jose business culture and the broader publishing business. Beyond those two interviews, there are 10 other stories filling out the issue.

The final few pages of the magazine switch over from interviews and profiles to fashion, with two multi-page photo spreads featuring dresses from The Usuals and men’s shirts from So What Industries. The photography is stylish, but some of the spreads don’t account for the fact that the binding of the magazine doesn’t let the pages lie open flat.

Content Magazine is attempting to finance their operations mainly through reader support rather than advertising. This keeps the “content” at the forefront and avoids the reader having to wade through ads to find the stories. A 6-issue annual subscription is now available for $42.

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