Valentine’s Day reminder

San Jose’s local chocolatier, Schurra’s Fine Confections, is 100 years old this year. Also, there are only two days left until Saint Valentine’s Day. You make the connection.

From Schurra’s web page:

Schurra’s, creating a tradition of Fine Confections since 1912. Albert and Justin Schurra started their confectionery business with retail stores in Stockton and Modesto California. They soon expanded their candy business to include wholesale accounts throught Northern California. In the early 1930’s they closed their stores in Stockton and Modesto and moved to The Alameda in San Jose. The Alameda, also known as the beautiful way, was San Jose’s premier neighborhood. The mansions of successful doctors, lawyers and architects lined the street as they do today… A street car system ran down the center of the street carrying passengers from Alum Rock Park through downtown and out towards the town of Santa Clara. The Alameda was and is also known as Hwy 82. It was the most modern route to San Francisco at the time. In the mid 1930’s Albert Schurra purchased the building at 848 The Alameda. He designed a “Sunshine Candy Kitchen” where customers could watch candy being made through the windows. Skilled women would sit in the front windows that faced The Alameda and artistically dip chocolates by hand. Many of the chocolate dippers worked for Schurra’s well into their 90’s and two, Gladys Neisonger and Myrtle Bay, lived to be over 100 years old. While we have since located next door to the old Sunshine Candy Kitchen, we proudly carry on Albert and Justin’s time-honored traditions and adhere to their standards of quality by making everything from scratch everyday.

  • What: Schurra’s Chocolates
  • When: 10 am – 6:30 pm, Mon – Fri
    10 am – 5:30 Sat
    Special holiday hours today
  • Where: 840 The Alameda, San Jose

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